:root {
  --brand-primary: #111111;
  --brand-secondary: #334155;
  --brand-accent: #b81f3d;
  --bg: #ffffff;
  --bg-alt: #f5f7fb;
  --surface: #ffffff;
  --text: #111827;
  --text-muted: #5b6472;
  --border: #d9dee8;
  --cta: #b81f3d;
  --cta-hover: #8f1830;
  --cta-text: #ffffff;
  --gold: #d6a84f;
  --ppc-form-bg: #0b0d12;
  --ppc-form-text: #ffffff;
  --ppc-form-muted: rgba(255, 255, 255, .76);
  --ppc-form-border: rgba(255, 255, 255, .16);
  --shadow: 0 18px 50px rgba(15, 23, 42, .12);
  --radius: 8px;
  --max: 1180px;
}

* {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

body {
  margin: 0;
  background: var(--bg);
  color: var(--text);
  font-family: Arial, Helvetica, sans-serif;
  font-size: 16px;
  line-height: 1.6;
  letter-spacing: 0;
}

a {
  color: inherit;
}

img {
  display: block;
  max-width: 100%;
}

.sr-only {
  position: absolute;
  width: 1px;
  height: 1px;
  padding: 0;
  margin: -1px;
  overflow: hidden;
  clip: rect(0, 0, 0, 0);
  white-space: nowrap;
  border: 0;
}

.skip-link {
  position: absolute;
  left: 1rem;
  top: .5rem;
  z-index: 20;
  transform: translateY(-140%);
  background: #fff;
  color: #000;
  padding: .65rem 1rem;
  border-radius: 4px;
}

.skip-link:focus {
  transform: translateY(0);
}

.container {
  width: min(100% - 32px, var(--max));
  margin-inline: auto;
}

.site-header {
  position: sticky;
  top: 0;
  z-index: 10;
  background: rgba(17, 17, 17, .94);
  color: #fff;
  border-bottom: 1px solid rgba(255, 255, 255, .12);
  backdrop-filter: blur(12px);
}

.header-inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  min-height: 76px;
  gap: 24px;
}

.brand {
  display: inline-flex;
  align-items: center;
  gap: 12px;
  text-decoration: none;
  min-width: 0;
}

.brand img {
  width: 96px;
  height: auto;
}

.brand-wordmark {
  display: grid;
  line-height: 1.05;
  font-weight: 800;
  text-transform: uppercase;
}

.brand-wordmark span:last-child {
  font-size: .72rem;
  font-weight: 700;
  color: rgba(255, 255, 255, .68);
  letter-spacing: .08em;
}

.nav {
  display: flex;
  align-items: center;
  gap: 22px;
}

.nav a {
  color: rgba(255, 255, 255, .86);
  font-size: .92rem;
  font-weight: 700;
  text-decoration: none;
}

.nav a:hover,
.nav a:focus-visible {
  color: #fff;
}

.header-actions {
  display: flex;
  align-items: center;
  gap: 10px;
}

.menu-button {
  display: none;
  width: 42px;
  height: 42px;
  border: 1px solid rgba(255, 255, 255, .18);
  border-radius: 4px;
  background: transparent;
  color: #fff;
  cursor: pointer;
}

.menu-button span,
.menu-button::before,
.menu-button::after {
  display: block;
  width: 18px;
  height: 2px;
  margin: 4px auto;
  background: currentColor;
  content: "";
}

.mobile-nav {
  border-top: 1px solid rgba(255, 255, 255, .12);
  padding: 12px 0 18px;
}

.mobile-nav a {
  display: block;
  padding: 10px 0;
  color: #fff;
  text-decoration: none;
  font-weight: 800;
}

.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  min-height: 46px;
  padding: 12px 18px;
  border: 1px solid transparent;
  border-radius: 6px;
  background: var(--cta);
  color: var(--cta-text);
  font-weight: 800;
  line-height: 1.15;
  text-decoration: none;
  transition: background-color .18s ease, border-color .18s ease, color .18s ease, transform .18s ease;
}

.btn:hover,
.btn:focus-visible {
  background: var(--cta-hover);
  transform: translateY(-1px);
}

.btn.secondary {
  background: #fff;
  border-color: rgba(17, 17, 17, .18);
  color: var(--text);
}

.btn.secondary:hover,
.btn.secondary:focus-visible {
  background: #f2f4f8;
}

.btn.ghost {
  background: transparent;
  border-color: rgba(255, 255, 255, .28);
  color: #fff;
}

.btn.ghost:hover,
.btn.ghost:focus-visible {
  background: rgba(255, 255, 255, .1);
}

.btn.phone {
  background: #fff;
  color: #111;
}

.hero {
  position: relative;
  overflow: hidden;
  background: #101216;
  color: #fff;
}

.hero::before {
  position: absolute;
  inset: 0;
  background:
    linear-gradient(90deg, rgba(7, 8, 11, .96) 0%, rgba(7, 8, 11, .82) 48%, rgba(7, 8, 11, .24) 100%),
    url("/assets/img/hero-merch-source.jpg") center / cover no-repeat;
  content: "";
}

.hero-inner {
  position: relative;
  display: grid;
  grid-template-columns: minmax(0, 1fr) 390px;
  align-items: end;
  gap: 48px;
  min-height: 650px;
  padding: 88px 0 52px;
}

.eyebrow {
  margin: 0 0 12px;
  color: var(--gold);
  font-size: .78rem;
  font-weight: 900;
  letter-spacing: .12em;
  text-transform: uppercase;
}

h1,
h2,
h3,
p {
  overflow-wrap: anywhere;
}

h1 {
  max-width: 820px;
  margin: 0;
  font-size: clamp(2.7rem, 6vw, 5.8rem);
  line-height: .95;
  letter-spacing: 0;
  text-transform: uppercase;
}

h1,
h2,
h3 {
  word-break: normal;
}

h2 {
  margin: 0;
  font-size: clamp(2rem, 4vw, 3.35rem);
  line-height: 1;
  letter-spacing: 0;
}

h3 {
  margin: 0;
  font-size: 1.2rem;
  line-height: 1.2;
}

.lead {
  max-width: 700px;
  margin: 20px 0 0;
  color: rgba(255, 255, 255, .82);
  font-size: 1.18rem;
}

.hero-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 12px;
  margin-top: 30px;
}

.hero-card {
  border: 1px solid rgba(255, 255, 255, .15);
  border-radius: var(--radius);
  background: rgba(255, 255, 255, .08);
  padding: 22px;
  box-shadow: 0 22px 80px rgba(0, 0, 0, .25);
}

.hero-card p {
  margin: 0;
  color: rgba(255, 255, 255, .78);
}

.hero-card strong {
  display: block;
  color: #fff;
  font-size: 1.1rem;
}

.proof-row {
  background: #fff;
  border-bottom: 1px solid var(--border);
}

.proof-grid {
  display: grid;
  grid-template-columns: repeat(5, 1fr);
}

.proof-item {
  min-height: 88px;
  display: grid;
  place-items: center;
  padding: 18px;
  border-right: 1px solid var(--border);
  color: var(--brand-secondary);
  font-size: .88rem;
  font-weight: 800;
  text-align: center;
}

.proof-item:last-child {
  border-right: 0;
}

.section {
  padding: 84px 0;
}

.section.alt {
  background: var(--bg-alt);
}

.section.dark {
  background: #111;
  color: #fff;
}

.section-head {
  display: grid;
  grid-template-columns: minmax(0, .85fr) minmax(260px, .45fr);
  gap: 36px;
  align-items: end;
  margin-bottom: 34px;
}

.section-head p {
  margin: 0;
  color: var(--text-muted);
}

.section.dark .section-head p {
  color: rgba(255, 255, 255, .72);
}

.cards {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 18px;
}

.card {
  background: var(--surface);
  border: 1px solid var(--border);
  border-radius: var(--radius);
  overflow: hidden;
  box-shadow: 0 10px 28px rgba(15, 23, 42, .06);
}

.card img {
  width: 100%;
  aspect-ratio: 1.3;
  object-fit: cover;
  background: #e8ecf3;
}

.card-body {
  padding: 20px;
}

.card .kicker {
  color: var(--brand-accent);
  font-size: .72rem;
  font-weight: 900;
  letter-spacing: .08em;
  text-transform: uppercase;
}

.card p {
  color: var(--text-muted);
}

.text-link {
  color: var(--brand-accent);
  font-weight: 900;
  text-decoration: none;
}

.split {
  display: grid;
  grid-template-columns: minmax(0, .9fr) minmax(300px, .7fr);
  gap: 48px;
  align-items: center;
}

.feature-list {
  display: grid;
  gap: 12px;
  margin: 24px 0 0;
  padding: 0;
  list-style: none;
}

.feature-list li {
  display: flex;
  gap: 10px;
  align-items: flex-start;
  color: var(--text-muted);
}

.feature-list li::before {
  flex: 0 0 auto;
  width: 10px;
  height: 10px;
  margin-top: .48em;
  border-radius: 50%;
  background: var(--brand-accent);
  content: "";
}

.image-panel {
  overflow: hidden;
  border-radius: var(--radius);
  border: 1px solid var(--border);
  box-shadow: var(--shadow);
}

.image-panel img {
  width: 100%;
  aspect-ratio: 1.15;
  object-fit: cover;
}

.steps {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 16px;
  counter-reset: step;
}

.step {
  counter-increment: step;
  min-height: 230px;
  padding: 22px;
  border-radius: var(--radius);
  background: #fff;
  border: 1px solid var(--border);
}

.step::before {
  display: inline-grid;
  place-items: center;
  width: 42px;
  height: 42px;
  margin-bottom: 22px;
  border-radius: 50%;
  background: #111;
  color: #fff;
  font-weight: 900;
  content: counter(step);
}

.step p {
  color: var(--text-muted);
}

.quote-band {
  display: grid;
  grid-template-columns: minmax(0, 1fr) auto;
  gap: 28px;
  align-items: center;
  padding: 32px;
  border-radius: var(--radius);
  background: #111;
  color: #fff;
}

.quote-band p {
  margin: 8px 0 0;
  color: rgba(255, 255, 255, .72);
}

.contact-grid {
  display: grid;
  grid-template-columns: minmax(0, .8fr) minmax(320px, 1fr);
  gap: 36px;
  align-items: start;
}

.contact-box,
.lead-form,
.form-embed-card {
  border: 1px solid var(--border);
  border-radius: var(--radius);
  background: #fff;
  padding: 26px;
  box-shadow: 0 10px 32px rgba(15, 23, 42, .07);
}

.contact-methods {
  display: grid;
  gap: 12px;
  margin-top: 20px;
}

.contact-methods a,
.contact-methods span {
  display: block;
  padding: 14px;
  border-radius: 6px;
  background: var(--bg-alt);
  text-decoration: none;
  font-weight: 800;
}

.lead-form {
  display: grid;
  gap: 14px;
}

.lead-form label {
  display: grid;
  gap: 6px;
  color: var(--brand-secondary);
  font-size: .88rem;
  font-weight: 800;
}

.lead-form input,
.lead-form textarea,
.lead-form select {
  width: 100%;
  border: 1px solid var(--border);
  border-radius: 6px;
  padding: 12px 13px;
  color: var(--text);
  font: inherit;
}

.lead-form textarea {
  min-height: 120px;
  resize: vertical;
}

.form-note {
  margin: 0;
  color: var(--text-muted);
  font-size: .88rem;
}

.form-embed-card {
  display: grid;
  gap: 16px;
}

.form-copy {
  display: grid;
  gap: 6px;
}

.form-embed-wrap {
  min-height: 620px;
  overflow: hidden;
  border: 1px solid var(--border);
  border-radius: 6px;
  background: var(--bg-alt);
}

.form-embed-wrap iframe {
  display: block;
  width: 100%;
  min-height: 620px;
  border: 0;
  background: #fff;
}

.form-embed-placeholder {
  min-height: 620px;
  display: grid;
  place-items: center;
  padding: 28px;
  color: var(--text-muted);
  background: linear-gradient(180deg, #f8fafc, #eef2f7);
}

.legal-copy {
  max-width: 820px;
}

.legal-copy p {
  color: var(--text-muted);
}

.site-footer {
  background: #0d0f14;
  color: #fff;
  padding: 54px 0 32px;
}

.footer-grid {
  display: grid;
  grid-template-columns: minmax(0, 1fr) repeat(3, minmax(150px, .4fr));
  gap: 28px;
}

.footer-grid a {
  display: block;
  color: rgba(255, 255, 255, .72);
  text-decoration: none;
  margin: 8px 0;
}

.footer-grid a:hover,
.footer-grid a:focus-visible {
  color: #fff;
}

.footer-title {
  color: #fff;
  font-weight: 900;
}

.footer-bottom {
  display: flex;
  justify-content: space-between;
  gap: 20px;
  margin-top: 36px;
  padding-top: 22px;
  border-top: 1px solid rgba(255, 255, 255, .12);
  color: rgba(255, 255, 255, .58);
  font-size: .9rem;
}

.toast {
  position: fixed;
  right: 18px;
  bottom: 18px;
  z-index: 30;
  max-width: 360px;
  padding: 14px 16px;
  border-radius: 6px;
  background: #111;
  color: #fff;
  box-shadow: var(--shadow);
}

.ppc-body {
  background: #f4f6fa;
}

.ppc-header {
  background: #0b0d12;
  color: #fff;
}

.ppc-header .header-inner {
  min-height: 70px;
}

.ppc-hero {
  background:
    linear-gradient(90deg, rgba(5, 6, 9, .97), rgba(9, 11, 18, .86) 52%, rgba(9, 11, 18, .44)),
    url("/assets/img/hero-merch-source.jpg") center / cover no-repeat;
  color: #fff;
}

.ppc-hero-inner {
  display: grid;
  grid-template-columns: minmax(0, 1fr) 420px;
  gap: 42px;
  align-items: center;
  min-height: 660px;
  padding: 72px 0;
}

.ppc-alert {
  background: var(--brand-accent);
  color: #fff;
  text-align: center;
  padding: 10px 16px;
  font-size: .9rem;
  font-weight: 900;
}

.ppc-form-card {
  background: var(--ppc-form-bg);
  color: var(--ppc-form-text);
  border: 1px solid var(--ppc-form-border);
  border-radius: var(--radius);
  padding: 24px;
  box-shadow: 0 24px 70px rgba(0, 0, 0, .34);
}

.ppc-form-card .lead-form {
  padding: 0;
  border: 0;
  box-shadow: none;
  background: transparent;
}

.ppc-form-card label {
  color: rgba(255, 255, 255, .84);
}

.ppc-form-card input,
.ppc-form-card textarea,
.ppc-form-card select {
  border-color: rgba(255, 255, 255, .18);
  background: rgba(255, 255, 255, .08);
  color: #fff;
}

.ppc-form-card input::placeholder,
.ppc-form-card textarea::placeholder {
  color: rgba(255, 255, 255, .48);
}

.ppc-form-card .form-note {
  color: var(--ppc-form-muted);
}

.ppc-form-card .form-embed-card {
  padding: 0;
  border: 0;
  box-shadow: none;
  background: transparent;
}

.ppc-form-card .form-embed-wrap,
.ppc-form-card .form-embed-wrap iframe {
  background: var(--ppc-form-bg);
  border-color: var(--ppc-form-border);
}

.ppc-form-card .form-embed-placeholder {
  color: var(--ppc-form-muted);
  background: linear-gradient(180deg, rgba(255, 255, 255, .08), rgba(255, 255, 255, .04));
}

.ppc-hero .feature-list li {
  color: rgba(255, 255, 255, .82);
}

.ppc-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 18px;
}

.ppc-point {
  padding: 22px;
  background: #fff;
  border: 1px solid var(--border);
  border-radius: var(--radius);
}

.ppc-footer {
  padding: 28px 0;
  background: #0b0d12;
  color: rgba(255, 255, 255, .68);
}

.ppc-footer .container {
  display: flex;
  justify-content: space-between;
  gap: 20px;
}

@media (max-width: 980px) {
  .nav,
  .header-actions .phone {
    display: none;
  }

  .menu-button {
    display: inline-block;
  }

  .hero-inner,
  .ppc-hero-inner,
  .split,
  .contact-grid,
  .section-head {
    grid-template-columns: 1fr;
  }

  .hero-inner,
  .ppc-hero-inner {
    min-height: auto;
    padding: 72px 0 46px;
  }

  .hero-card {
    max-width: 520px;
  }

  .proof-grid,
  .cards,
  .steps,
  .ppc-grid {
    grid-template-columns: repeat(2, 1fr);
  }

  .footer-grid {
    grid-template-columns: repeat(2, 1fr);
  }
}

@media (max-width: 640px) {
  .container {
    width: min(100% - 24px, var(--max));
  }

  .brand img {
    width: 78px;
  }

  .brand-wordmark {
    font-size: .9rem;
  }

  h1 {
    font-size: clamp(2.1rem, 11vw, 2.8rem);
    line-height: 1;
  }

  .lead {
    font-size: 1.02rem;
  }

  .section {
    padding: 58px 0;
  }

  .proof-grid,
  .cards,
  .steps,
  .ppc-grid,
  .footer-grid {
    grid-template-columns: 1fr;
  }

  .proof-item {
    border-right: 0;
    border-bottom: 1px solid var(--border);
  }

  .quote-band,
  .footer-bottom,
  .ppc-footer .container {
    grid-template-columns: 1fr;
    display: grid;
  }

  .hero-actions .btn,
  .quote-band .btn {
    width: 100%;
  }
}